Why want a high performing Magento site?
Optimizing the performance of your Magento e-commerce requires continuous time and effort. Therefore, you need to understand the importance of your website speed and its consequences on your online store conversions, i.e. your income.
Statistics say that if your page load speed increases for 1 second, you face:
- An 11% drop in the number of page views
- At 16% increase in bounce rate
- A drastic drop of 6% in the conversion rate
To avoid such a loss, here is how to optimize your Magento website.
Opt for a modern Magento template
Starting your e-commerce site with a template is common practice. But should you opt for one of the recent models and optimized by well-established suppliers.
First of all, if you choose a recent theme, make sure you start with the latest (and fastest) version.
Second, invest in a template that is too resource intensive so you don’t sacrifice your website’s performance.
- Tip: Magetique is one of those modern templates that give your customers a lightning-fast, feature-rich storefront. In addition, Magetique integrates AMP (Accelerated Mobile Pages) for impressive performance on mobile devices.
Website engines are constantly improving to keep pace with digital evolution. Your website should also adopt new updates once their new version is released.
IMPORTANT: Remember to take a full backup of your store before updating Magento.
Activate the flat catalog
This improvement in the performance of your e-commerce results in a “yes” in the administration panel of Magento. This action increases the loading speed of the product page.
When you activate the flat catalog, your Magento site changes the structure of its database tables. Instead of grouping information about a single product and entering it into 5-6 tables, it creates a small database table for each product and retrieves all the data in one query.
With that in mind, Flat Catalog expands your database (which has no impact on the end user) and provides your customers with fast loading product pages.
To activate this booster, go to Stores -> Configuration -> Catalog -> Catalog -> Catalog -> Showcase and choose ‘Yes’ next to ‘Use flat catalog category’. It’s that simple !
gZIP for your Magento site
GZIP compression is a powerful tool to speed up your Magento store. When gZip compression is enabled, the server compresses every page on your website before sending it to the web. When the file arrives, it is unzipped and displayed on the user’s side.
This whole process takes less time than sending a larger initial file. As a result, your website pages are served much faster with gZIP.
To enable gZIP compression, you will need to modify the .htaccess file of your Magento installation.
Optimize the images of your Magento site
High quality images are crucial in presenting your products in the best light. However, they make up around 50-60% of your total page weight. Therefore, it is very important to regularly optimize the appearance and weight of the images.
Optimize images for Magento:
- Prefer jpeg over other file formats for product imaging
- Convert your logo to png or svg
- Use images whose resolution matches the size of the image displayed on your website
- Compress images using free / paid extensions available for Magento.
Keep your database and logs tidy and clean
The Magento system regularly creates logs in your site’s database and stores them for 180 days by default. As a result, your database size grows and harms your website performance. To fix the problem, you can simply change the number of days to 14 or even less.
To modify the period during which the logs are stored, go to Stores -> Configuration -> Advanced -> System -> Log. Under Save Log, Days, change it to the number of days you prefer.
Alternatively, you can manually clean up the log tables in your website’s database.
Take advantage of Lscache Magento for free: LiteMage
With The World VIP offer , benefit from the LiteMage plug-in for Magento for free.
LiteMage is the ideal solution for regular daily loads and heavy traffic spikes. With its highly customizable, tag-based cache management system, LiteMage ensures that your store pages are always refreshed and fast.