Here are some tips for composing the domain name that will ensure you a maximum of visitors!
Anatomy of a domain name
Before embarking on the composition of your domain name, you must already understand its anatomy.
The domain name is the name (second-level domain) and extension (top-level domain) of a web address. For example: planethoster (name or second level domain) .com (extension or top level domain). You can also add a third level domain to complete your domain name.
Compose a domain name that reflects your website
Determine the purpose of your website. Are you creating a website, blog or site for your pleasure? The key to finding a suitable web address for your site is to have a clear idea of the type of website you want and the search terms visitors will use to find it. The URL must respect your branding image. It is crucial for long term success. Here are some tips for finding the right domain name:
- It should be unique – your competition isn’t using anything like it.
- It should be easy to memorize – not too many verbs or complex combinations.
- It should be easy to pronounce and dictate over the phone. Use a word and not a list of letters (asdrt.fr), numbers (17543.fr) or symbols (prt2? .Fr).
- It should be trustworthy – some domain names can sound a little shady or suspicious. For example: windesmillions.com may seem a little too daring!
Use the name of the company in your domain
Your company name must, of course, appear in your company domain. This is how visitors can directly recognize your “brand”. This is not only important for visitors, it is also a crucial criterion for Google.
If you have a long business name, it’s worth considering an abbreviation that you could use. It generally works very well. Especially since they are more elegant than the endless business names that drag on.
Remember, the name should be easy to remember and spell.
Specify the main interest of your brand
Are you a photographer based in a specific region? Are you writing a travel blog about Quebec or perhaps marketing organic wine? In these cases, it is wise to include the region, province or the notion “organic” in your domain name. As a general rule, if you market or refer to a regional specialty, mentioning it in your domain name can contribute to the success of your domain.
For a wedding photographer in Montreal, a general domain like weddingphoto.com doesn’t say much to visitors. On the other hand, if the URL is photosdemariagemtl.quebec, it gives more information to Montreal internet users! In addition, this regionalised address will be rated much better by Google.
Indicate the theme of your personal blog or website
Whether it’s business or personal blogging, it helps to think of your website as a brand. What is the theme of your “brand”? Travel, DIY, yoga… your specialty must appear along with the name of your brand or your blog.
For example, the domain of a gardening advice blog should include terms like “gardening”, plant “or more specific if needed like” vegetable patch “.
If you have a blog, users should already know through your domain name what your website offers. By integrating your specialty, you will also benefit from better referencing!
Choose the right extension for your domain name
Before registering an extension among the thousands existing, you should already know that they are divided into categories:
- Extensions linked to a country and limited to 2 letters: .fr, .be, .de, .uk, .cn, etc… But beware, they are not accessible to all. Some countries restrict their use to their residents. These extensions are ideal if you want to reach Internet users from a specific country or if your products, services or content are linked to a nation.
- The generic extensions made up of 3 letters or more are the most used: .com, .net, .org, etc… No restriction on the level of these extensions. They are very popular because they give your website an international dimension, but few domain names are still available.
- Extensions linked to a city, province, region…: .nyc, .quebec, .paris… They are perfect if this geographical precision is important for your Web site. For example: you maintain a blog on Paris.
- The new generic 3-letter extensions: .pro, .bar, .cafe, .xxx, .bio, .wine, .vin, etc. There are many and some are still being created. The applicant is required to have an activity related to the extension with some exceptions. For example, if you are making organic soaps, you can use the .bio extension.
- Extensions reserved for large companies: .amazon, .apple, .leclerc, .total, etc. You have to be the owner of an internationally recognized brand and have the means to do so. The initial application fee is 185,000 USD without being sure to have the extension after reviewing the file.
Find out which domain names are available at PlanetHotser: Find a domain name
And if you’re still worried about choosing the wrong domain name, here’s a list of the worst domain names on the market.