Finding the right keywords to improve your website traffic

Getting traffic through search engines requires some technical knowledge! Already you need to understand what keyword research is. Nothing rocket science, don’t worry! It is about looking for the words used by Internet users on the Internet to find the product, service or content that you offer. Obtaining these keywords thus helps you to set up a content or marketing strategy in general. To find them, here’s a research process that will help you locate and narrow down a list of terms you need to use. These keywords will allow your page to indicate its relevance to the search engines which will then give credit to your website.

It’s your turn !


Make a list of important and relevant topics related to your website

Think about the topics you want to cover on your website. Then search for keywords and their synonyms corresponding to a theme. These words should be meaningful with your website, business, or blog. Create a list of 5 to 10 words found for the same subject. It allows you to have a database of themes and keywords to use for your present or future content.

If you’re a regular blogger, you can build a keyword list based on your most recurring topics. For business websites, keywords may depend on different types of products or services. Also put yourself in the shoes of your users: what types of topics are your target audience looking for? What types of topics would you like your business to be found for?

Find the right keywords

Once you’ve found your topics, how do you find the right keywords? Keyword research is like reading the minds of millions of people. Then you have to ask the right questions such as: what can users call your product or service? or what related products and services are they looking for?
By asking these two questions, you will avoid professional jargon to use more popular words and you can also consider expanding your content or at best your offer.

Ideal keywords meet three criteria:

  • People are looking for it (search volume).
  • Your website has a realistic chance of ranking against other sites (competition).
  • The expression is relevant according to your commercial offers.


The tools to find the right keywords


There are a lot of tools that provide clues to the popularity of a given phrase. Some suggest expressions, others estimate the competition or still others show trends. The goal is to find out if this topic is requested or to get an idea of ​​how popular a topic is.

Google itself is the primary source of keyword data. It offers two free tools: Google AdWords Keyword Planner and Google Trends . Google AdWords Keyword Planner
suggests many phrases and shows how many people are searching for the phrase around the world. Google Trends shows the trend of specific phrases over time, compares phrases, and suggests a few phrases as well.

Be careful, just because a sentence does not appear in any of these tools does not mean that there is no request. There are other ways to confirm interest in a topic. Doing a search in Google itself is a great way to verify. Just type the phrase you are considering into the search engine. If it’s suggested by Google, then people are looking for it. Do not hesitate to delete your history and cookies so that Google is not influenced by your old requests.

Do you have any ideas for phrases? You can enter your phrase in the Keyword Tool , to see hundreds of phrases suggested by YouTube, Bing, Amazon or even Instragram.

Answer The Public  is a very useful tool for content creation. The site makes it possible to identify the answers to be given to Internet users on a topic. It also presents prepositions related to the keyword to help you find ideas for content.



Assess the competition

Assessing the competition is one of the most difficult skills in web marketing. It is an inexact and delicate science. Pick a phrase to search for and take a look at the search engine results page. The expression is probably competitive if:

  • There are four commercials at the top of the page and three at the bottom. This means that others have already determined that the keyword phrase has value.
  • Top sites are popular and well known sites. Unless you invent a time machine, you are not going to outdo Wikipedia or Amazon. If the top three or five sites are reliable and trustworthy websites, they will have a lot of popularity and therefore powerful domains. You are unlikely to be competitive without spending a lot of time and resources.
  • Top ranked sites have the target keyword phrase at the start of the link. This means that these sites have the key phrases at the beginning of their page titles, which indicates that the owners of these sites know a bit about SEO. This means that it will probably be more difficult, but not necessarily impossible.
  • There are tens of millions of results. This means that there are a lot of pages on the web that are relevant to that phrase.

Tools to assess the competition

To find out if websites that use the same phrase as you have more importance with search engines, you can estimate their authority and therefore the competition for a given phrase. The more authority a site has, the better it ranks with search engines.

PageRank offers to measure and compare the specific authority level of your website to other websites. If you want a more precise analysis, there are paid tools like Moz or Ahrefs.

Don’t try to compete with a website that has better authority than yours. A site with a domain authority of 60 can have eight times more link popularity than a site with an authority of 50. Authority is plotted on a curve, not a line. Typically, this is how it is distributed:

  • Only websites with active content marketing programs have an authority of 60 or more.
  • Only daily blogs have an authority of 70 or more.
  • Only media websites have an authority of 80 or more.
  • Only very well-known global brands have an authority of 90 or more.
  • Only a handful of digital giants have an authority of 100!

The key to ranking is to compete at or below your ranking level. You don’t win the Tour de France on foot. But if you’re on a bike, you’re going to win every marathon you participate in.

Domain Authority is an invaluable tool for measuring link popularity and authority. Besides showing the authority of a domain, it shows the authority of the specific page, spam score, social shares, total number of inbound links and a list of every link to that domain. Very useful, the free version can be used several times a day from a given computer.

By following these three steps, you will be able to enter the minds of Internet users and make your website one of the darlings of search engines

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